WHAT MADE A GREAT LOGO DESIGN?

Your logo is very often the first impression of your business. It's the easiest way to recognize your company and distinguish it from others. Therefore, you want it to be successful and look professional.

Logo must deviate from norm, new and unfamiliar. Take an aspect which produces instinctive response and exaggerate to amplify that response.

PROACTIVE DESIGN, CONTRASTING COLOR, PARTIALLY OBSCURE, GOOD USE OF NEGATIVE SPACE.  A logo should trigger an appropriate emotional response in the observer and it should reflect your company’s values responses such as Aggressive Dominant, Friendly Submissive, Neutral.  

After grabbing attention and setting a strong emotional over tone, the logo should grab opportunity to express meaning. This part of the ARMM model works in the conscious level of the customer. A good logo has multiple meanings which concur with the brand value. It is measured in Propositional Density.

We can help you achieve these logo design goal by our expert designer with 3 concept proofs from your initial description.